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IronPort, MS team on Hotmail, MSN antispam effort
Friday, May 7, 2004
Microsoft has teamed up with messaging appliance vendor IronPort Systems to bring new antispam capabilities for users of Microsoft's Hotmail.com and MSN.com e-mail services.
Under the deal announced Wednesday, Microsoft will allow vendors that are registered and preapproved in IronPort's Bonded Sender program to send e-mails to Hotmail and MSN users without the messages being subject to normal Hotmail or MSN antispam controls. Recipients can then choose to receive e-mails from the bonded senders by opting in for the commercial e-mail.
Bonded Sender is an IronPort program that identifies legitimate commercial e-mail senders that have put up a financial bond and adhere to rules about how they will send mail to recipients, according to Tom Gillis, a senior vice president of worldwide marketing at San Bruno, Calif.-based IronPort. The problem the program addresses, he said, is that spam filters have been getting more aggressive, often leading to legitimate commercial e-mail being deleted when it is falsely identified as spam. The bonds range from US$500 to tens of thousands of dollars and are subject to seizure if the senders violate program rules. Senders pay to make the service work, so there is no cost to Microsoft or e-mail recipients.
Under the deal, Microsoft will allow commercial e-mails to flow from the approximately 50 bonded senders in the program so far to its 170 million active Hotmail and 2 million MSN users who choose to opt in and receive the e-mail. That gives the senders a clear path to e-mail boxes to deliver their messages.
http://www.pcworld.i...522;fp;2;fpid;1
Friday, May 7, 2004
Microsoft has teamed up with messaging appliance vendor IronPort Systems to bring new antispam capabilities for users of Microsoft's Hotmail.com and MSN.com e-mail services.
Under the deal announced Wednesday, Microsoft will allow vendors that are registered and preapproved in IronPort's Bonded Sender program to send e-mails to Hotmail and MSN users without the messages being subject to normal Hotmail or MSN antispam controls. Recipients can then choose to receive e-mails from the bonded senders by opting in for the commercial e-mail.
Bonded Sender is an IronPort program that identifies legitimate commercial e-mail senders that have put up a financial bond and adhere to rules about how they will send mail to recipients, according to Tom Gillis, a senior vice president of worldwide marketing at San Bruno, Calif.-based IronPort. The problem the program addresses, he said, is that spam filters have been getting more aggressive, often leading to legitimate commercial e-mail being deleted when it is falsely identified as spam. The bonds range from US$500 to tens of thousands of dollars and are subject to seizure if the senders violate program rules. Senders pay to make the service work, so there is no cost to Microsoft or e-mail recipients.
Under the deal, Microsoft will allow commercial e-mails to flow from the approximately 50 bonded senders in the program so far to its 170 million active Hotmail and 2 million MSN users who choose to opt in and receive the e-mail. That gives the senders a clear path to e-mail boxes to deliver their messages.
http://www.pcworld.i...522;fp;2;fpid;1
Now only serious spammers can get to Hotmail accounts. Spammers willing to share some profits with the Microsoft team. Somehow, justice is served.
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