Born From Jets: An Open Letter to Saab Wednesday, July 11, 2007
Posted 11 July 2007 - 12:04 PM
This July, as I begin my annual viewing of the Tour de France, I am yet again assaulted by your "Born From Jets" ad campaign. This is a campaign which I became intimately familiar with during last year's tour and I'm disappointed to see that the campaign returns, unchanged, this year. It's the same exact ad during every single commercial break. Perhaps the Versus channel, formerly OLN, has been running the ad since last year but since I do not watch shows about bass fishing I have been blissfully unaware of its airing since last July.
In this ad you show a car racing through the desert (pretty standard) and above it is a perfect V-formation of jets flying about 60 feet off the ground (that's normal, right?) just above the car. I don't know much about jets but I'd have to guess that the car and the jets are all traveling just around 600 miles per hour. The announcer then comes on and starts bragging about how Saab was founded by aircraft engineers. The announcer rambles on a bit about how great Saab is and then hits us again with another cockily voiced, "Saab. Born from JETS!" Then they display their ridiculous rampant griffin logo and the commercial ends.
Here are a few questions:
Are you trying to impress us that Saab was founded by people who used to make jets? Were they good at making jets? If so, why did they stop? Why make cars? Isn't it kind of like advertising a made for TV movie on Lifetime starring Harisson Ford and bragging about how he used to be in real movies?
If you could make jets so well, why did you stop? Were you just really bad at it? Were these 16 aeronautical engineers kicked out of jet making school for having failing grades? Maybe they just weren't very good with numbers and the imprecision of their calculations would cause jets to explode but may be tolerable in a less volatile mechanism such as a car engine.
So why are we supposed to trust these jet flunkies with our automobiles? Are these D students somehow supposed to be respected because they try really hard? Why is it that we should give our money to a bunch of remedial jet designers?
Help me to understand, Saab, why it is that being born from jets is as badass as you and your silly griffin make it out to be.
Posted 11 July 2007 - 11:11 PM
I have had a few problems with the saab parts, but I have had another 2000 9-5, so I am aware of the common problems.
I sent the SID to Guy at www.macassemble.com, and they repaired it for 85.00 with a warranty on it too.
I did pull the oil pan and saab valve cover; saab valve cover gasket too, and had them all cleaned at a machine shop.
Honestly, every car I have had, came with their own issues at one time or another.
You can't beat the comfort and styling of this car.
Great ride but a headache for me...
Posted 13 July 2007 - 08:48 PM
geez,.sounds like a really sad saab story.
Shit, Fuck, Piss: I had to say that because I can on this website. (Thanks Chef!)
QUOTE (chefelf @ Feb 23 2008, 10:30 AM)
That's what I'm here for.
Posted 14 July 2007 - 04:22 AM
"Banned from making jets, the saab scientists prepare an army of transforming cars to take their revenge. Also, some of the cars are evil."
But yeah, now that I think of it there are implied questions there, just like the ones I'd face if I went into pet food.
"I used to be a professional chef, now I make meow mix."
Posted 14 July 2007 - 09:31 AM
Remember Emu's face, people; one day it's going to be on the news alongside a headline about blowing some landmark to smithereens, and then we can all sigh and say, "She was such a normal person".....
....We'd be lying though.
If my doctor tells me to exercise, I am going to force him to do my homework.
- Do Not Use the Elevators - deviantART - Infinite Monkeys -
Posted 16 July 2007 - 01:42 PM
But they sold off the car company years ago and GM bought them (the car company not the jet company).
So... really their ad should be "Saab. Bought from some guys who make jets."
Yeah, they scroll something at the bottom of the screen that quickly says the two companies are no longer affiliated. It makes the claim even less impressive!