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Posted 01 March 2005 - 04:27 PM
QUOTE
Proactive Pepsi puts a lid on kids' adverts
March 01, 2005
PEPSICO, one of the world's largest soft-drink makers, has introduced voluntary restrictions on its advertising to children, in response to rising levels of obesity in the US and western Europe.
The company, responsible for brands such as Pepsi-Cola and Doritos chips, has also placed limits on the portion sizes of its products sold in US schools.
The measures are the latest by food and drink producers to prove they can be trusted to regulate themselves, amid mounting pressure on governments to curb obesity. The European Commission has threatened to ban food and drink ads to children if the industry doesn't change its behaviour and the British Government is considering red warning labels on fattening products.
PepsiCo executives and officials told the FT that the company was no longer advertising its flagship cola to children under 12 or its Cheetos chips brand to under-eights. The policy had been in place for several months but the company decided against announcing it publicly - in contrast to Kraft, another US food group that grabbed headlines in January by saying it would reduce its advertising to children.
"Our intent is not to just beat our chests and try to take credit for what we're doing," said Irene Rosenfeld, the chief executive of Frito-Lay North America, PepsiCo's snacks unit. "We're just quietly doing it because it's the right thing to do."
She said the company had replaced its fried Cheetos with a lower-fat baked alternative in elementary schools and limited serving sizes for all snacks to 150 calories, rising to 300 calories in middle schools. But critics say food and drinks companies can still target children via indirect marketing, such as endorsements by sports or pop stars and product placements in films and TV.
PepsiCo executives rejected calls for a blanket ban on advertising to children, arguing it would reduce the industry's ability to help tackle obesity by promoting healthy products and lifestyles.
for story click on pirate >>>
March 01, 2005
PEPSICO, one of the world's largest soft-drink makers, has introduced voluntary restrictions on its advertising to children, in response to rising levels of obesity in the US and western Europe.
The company, responsible for brands such as Pepsi-Cola and Doritos chips, has also placed limits on the portion sizes of its products sold in US schools.
The measures are the latest by food and drink producers to prove they can be trusted to regulate themselves, amid mounting pressure on governments to curb obesity. The European Commission has threatened to ban food and drink ads to children if the industry doesn't change its behaviour and the British Government is considering red warning labels on fattening products.
PepsiCo executives and officials told the FT that the company was no longer advertising its flagship cola to children under 12 or its Cheetos chips brand to under-eights. The policy had been in place for several months but the company decided against announcing it publicly - in contrast to Kraft, another US food group that grabbed headlines in January by saying it would reduce its advertising to children.
"Our intent is not to just beat our chests and try to take credit for what we're doing," said Irene Rosenfeld, the chief executive of Frito-Lay North America, PepsiCo's snacks unit. "We're just quietly doing it because it's the right thing to do."
She said the company had replaced its fried Cheetos with a lower-fat baked alternative in elementary schools and limited serving sizes for all snacks to 150 calories, rising to 300 calories in middle schools. But critics say food and drinks companies can still target children via indirect marketing, such as endorsements by sports or pop stars and product placements in films and TV.
PepsiCo executives rejected calls for a blanket ban on advertising to children, arguing it would reduce the industry's ability to help tackle obesity by promoting healthy products and lifestyles.
for story click on pirate >>>
my original point was: food and drinks companies can still target children via indirect marketing, such as endorsements by sports or pop stars and product placements in films and TV.
but they already said it in the article... however i don't remember the last time i saw a pepsi add that didn't have a celebrity or sports star holding it up... and mainsteram media is catred to 29 year olds i can tell you first hand...
but i thought the best part of this article was:
PepsiCo executives rejected calls for a blanket ban on advertising to children, arguing it would reduce the industry's ability to help tackle obesity by promoting healthy products and lifestyles.
did anyone else sprain their stomach muscles laughing at that?
after all Pepsi and their long line of products of syrupy goodness and use of bands like limp biscut, and top 40 brain poison is famous for promoting healthy products and lifestyles
do it all for the nookie kids...
man... that color scheme looks familiar....
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